Morocco is impressive, exotic, and unique, a dizzying getaway with endless things to do. In this article, we highlight the top experiences.
The country’s remarkable collection of monuments stems from preserved labyrinthine cities, where contemporary heritage weaves into the remains of ancient life.
From exploring colorful markets to sampling delicious wines, trekking the mountains to viewing continued traditions, the following information is a guide to the essential things to do in Morocco.
All around, you can find the history of the culture and country filtered through cities, towns, and villages. Beyond ancient life, Morocco demonstrates its heritage and culture in museums, restaurants, and along the city streets.
From the labyrinthine lanes of Marrakech, one of Morocco’s best places, to the camouflaged desert architecture of Ouarzazate, the glinting minaret of Casablanca’s Hassan II Mosque to the Roman ruins of Volubilis, the country unveils a diverse past that reflects North Africa and the Mediterranean.
Best Places for Cultural Tours: Meknes • Casablanca • Chefchaouen • Fez • Marrakech • Volubilis
Morocco’s cuisine is powerful and distinctive, with a mixture of spices representing tradition and a history of trade, with local ingredients helping capture the spirit of your surroundings.
The coastline features exceptional seafood, while the aroma of lamb filters through the mountains. With spices including cinnamon, cumin, ginger, coriander, and saffron, dishes are enticing and colorful.
Best Places for Food Tours: Marrakech • Casablanca • Fez • Tangier • Chefchaouen • Imlil • Essaouira
Morocco’s markets are full of bustling alleys, enticing aromas, and vibrant colors. The distinctive ambiance is a feature of markets and souks, where people gather to explore contemporary shops steeped in trade history.
From traditional food stalls to those featuring furniture and utensils, the marketplaces across Morocco, including some of the best in Marrakech, combine the essentials of daily life with cultural customs.
Best Places for Shopping: Marrakech • Casablanca • Fez • Rabat • Tangier
The beaches of Morocco capture the spirit of the country’s diversity, taking you far beyond images of the Sahara Desert. With a golden coastline, iridescent blue waters, and dramatic port cities, Morocco’s beaches offer a relaxing respite from the winding lanes of the bustling cities.
From surfing to fishing, lounging to exploring, they offer a marvelous mixture of activities and the dynamic culture for which Morocco is known.
Best Places for Beaches: Tangier • Casablanca • Agadir • Essaouira • Oualidia
Wine may not be the first thing you think of when visiting Morocco, but it has been produced there for millennia, dating back to Phoenician and Roman colonies, with a strong foothold established during the French-colonial era.
The unique landscape shapes the dynamic flavors of the vines, instilling layers of mouthwatering tastes that can range from white wine with hints of nectarine or flowers to red wine with notes of black currants or violets.
Best Places for Wine-Tasting: Meknès • Essaouira
Morocco is a surfer’s paradise. The gorgeous waters and welcoming coastline have made it an increasingly popular destination for surfers, especially in the winter.
Whether an expert or taking your first lesson, the country’s wave breaks are accessible and consistent in the right season. You can enjoy pristine shores, golden beaches, and refreshing waters as you take to the waves.
Best Places for Surfing: Taghazout • Agadir • Essaouira • Imsouane • Safi
From traditional crafts to archeological treasures, Moroccan art is enchanting. Museum galleries display pieces vibrant with color and customary aesthetics, while the winding streets of the cities act like open-air museums.
From the emerging visual arts scene to the customs of calligraphy, handcrafted ancient artifacts, and innovative artisan works, Morocco brims with spectacular works.
Best Places for Art: Asilah • Chefchaouen • Essaouira • Fes
Morocco is beauty personified, with cities and scenery that reflect the grace, glamour, and marvels of immersive artwork. The landscapes' surprising diversity can take you from desert sands to golden beaches, rugged mountain peaks to interweaving city streets.
From the historic footsteps of traders leading to antique kasbahs to the seductive night sky over the Sahara sand dunes, you can experience white-washed seaside towns or enjoy palm groves that loom over an oasis.
Best Places for Scenic Tours: Asilah • Chefchaouen • Fes • Ifrane • Marrakech • Ouarzazate • Erg Chebbi
Morocco is a country of distinctive landscapes and ancient cultures, from beaches and sand dunes to the Atlas Mountains and preserved gates of Fez. Whether you are looking for a family-friendly excursion into the Sahara Desert or a couple’s stay in a riad in Marrakech, the country unveils an enduring history that’s easily accessed during the best time to visit.
Our Morocco travel guide has helpful information for your perfect trip or you can start planning with our featured Morocco tours and vacations.
Trips curated by the world’s top destination experts
Concierge-level service leading up to and during your trip
Unique, exclusive experiences and insider access