Our 12 Most Popular Travel Destinations for 2024: Trip Ideas, Itineraries & More

Italy remains a firm favorite among Zicasso travelers, with must-visit destinations and iconic landmarks a massive draw. From Rome’s Colosseum to the pastel-colored Amalfi Coast towns, the highlights continue to dominate our travelers’ wishlists.

While tourist hotspots feature on a typical Italy itinerary, we are seeing more interest in off-the-beaten-path experiences as travelers return to Italy for their second or third visits. Puglia is drawing attention for its limestone coastal cliffs and rocky coves. Sicily, though familiar, is also of increasing interest for its quaint seaside towns, with the sweeping vistas and unique ruins of Magna Grecia telling stories of ancient Mediterranean history.

Traveling to Italy is an opportunity to see world-famous attractions and partake in popular experiences, as well as step away from the crowds to find unique reasons the country continues to take our top spot.

Top Places to Visit: Rome • Florence • Puglia • Amalfi Coast • Sicily

Trip Idea:

Our Italian Adventure to Rome, Amalfi Coast, and Sicily blends traditional beauty, historic culture, and ancient wonders.

Learn more: Italy Tours & Vacations • Italy Travel Guide

New Zealand has sky-rocketed in popularity among Zicasso travelers as more and more people make the long journey to experience the country’s natural beauty and adventures.

The trip is well worth it, with highlights like Queenstown and Rotorua guaranteeing epic outdoor experiences in some of the South Pacific’s most breathtaking places. You can cruise Lake Wakatipu, enjoying views of the Southern Alps, or escape to the neighboring vineyards for a quiet afternoon sipping up-and-coming wines. In Rotorua, you can explore the geothermal landscape, watch geysers bubbling or visit a Maori village.

The glassy waters of Fiordland National Park and the unfurling coastline of Abel Tasman National Park are also appealing places for adventure and relaxation on a trip to New Zealand.

Top Places to Visit: Queenstown • Rotorua • Fiordland National Park • Abel Tasman National Park • Franz Josef Glacier

Trip Idea:

Classic Coast to Coast New Zealand Itinerary features the country’s natural splendor and urban charm, as you explore unspoiled nature across the South Island.

Learn more: New Zealand Tours & Vacations • New Zealand Travel Guide

While Greece falls below New Zealand, it is still an incredibly popular destination and remains second only to Italy in Europe. With a combination of history and iconic islands, Greece offers endless opportunities to discover the ancient world and cruise between a stunning collection of coastlines.

Athens and Santorini are must-visit destinations, with the Acropolis in Athens and sunsets over Santorini’s white-washed villages routine experiences on vacation in Greece. But beyond these famous spots, Greece invites discovery and adventure, from the Port towns of Naxos to the Peloponnese jewel of Nafplio.

Explore Greek history at revered landmarks or set sail to the Aegean islands for a life-enriching journey that captures the best of Greece.

Top Places to Visit: Athens • Santorini • Rhodes • Crete • Naxos • Nafplio

Trip Idea:

When enjoying our Greek Island Itinerary for the Ages: Crete, Santorini, Milos, & More, you can blend popular islands and more for an exciting 13-day discovery.

Learn more: Greece Vacations & Tours • Greece Travel Guide

Australia joins New Zealand to take a top spot on our list of the most popular destinations for 2024, showcasing the appeal of South Pacific trips among Zicasso travelers.

With Sydney, Melbourne, and the Great Barrier Reef as top destinations to discover in Australia, travelers can experience the combination of cultural charm and outdoor adventure. Uluru and the Great Ocean Road are alternatives or additions to create a comprehensive Australian adventure. Learn more about Aboriginal culture beneath the stars and in view of Ayers Rock in Uluru or relish a self-drive along the Great Ocean Road, stopping at scenic viewpoints along the windswept coastline.

With the trip to the South Pacific a lengthy journey, we are seeing an increasing number of travelers combining Australia and New Zealand into a single and immersive South Pacific experience.

Top Places to Visit: Sydney • Melbourne • Great Barrier Reef • Uluru • Great Ocean Road

Trip Idea:

Top Experiences of Australia: City Glitz to Outback Adventures reveals the diverse splendor of the country as you explore famous cities, historic culture, and captivating scenery.

Learn more: Australia Vacations & Tours • Australia Travel Guide

Spain consistently makes it onto our list of popular destinations, with culture and cuisine unlike any other in the world. Whether exploring Antoni Gaudi’s legendary architectural works of art or delving into the history of Seville’s Moorish palaces, the charms of Spain become quickly apparent.

Most flock to Barcelona, and for good reason. The Catalan capital is a treasure trove of Spanish passion and tradition, with a bustling promenade and lively atmosphere. However, head north to San Sebastian for a taste of the Basque Country, with pintxos (northern Spanish tapas) tasting a signature experience, accompanied by views of the Bay of Biscay’s sapphire seas.

With popular cities and unknown towns awaiting you, tours of Spain offer a blend of highlights and hidden gems.

Top Places to Visit: Madrid • Seville • Barcelona • San Sebastian

Trip Idea:

Explore several of the most memorable cities and embrace timeless allure on the 10-Day Highlights of Northern Spain: Madrid, San Sebastian, & Barcelona Tour.

Learn more: Spain Tours & Vacations • Spain Travel Guide

France falls behind Spain in this edition of our most popular destinations, but only by a slim margin. Rivaling many European destinations, France’s popularity is intrinsically tied to its combination of highlights and opportunities to escape the crowds.

Now more than ever, Zicasso travelers, whether visiting for the first time or returning for a second, are skipping Paris or spending a few nights in the capital before moving into the countryside or to the coastlines. Provence and its lavender-veiled landscapes are among the most beautiful in Europe, while Côte d'Azur blends first-class beach resorts and ancient French history.

The Loire Valley beckons with its stately chateaux, rolling hills, and tranquil river, and Burgundy entices with its medieval villages that look as though they were stripped from a fairytale. With world-class wine to taste in both regions, it’s hardly a surprise France remains a top spot.

Top Places to Visit: Provence • Côte d'Azure • Loire Valley • Burgundy

Trip Idea:

Best of France Tour: Starry City to Countryside Chateaux uncovers the contrast between grand castles, city opulence, and the charisma of bucolic pastures.

Learn more: France Vacations & Tours • France Travel Guide

Thailand is a newcomer to our top 12 list and demonstrates a growing appetite for unique destinations offering a combination of cultural activities, relaxing escapes, and adventurous excursions. Favored for its tropical climate, diverse experiences, and impeccable luxury experiences, Thailand has timeless appeal.

From bespoke garments to private seaside bungalows, breathtaking karsts rising out of crystal-clear waters to ancient cities revealing powerful empires, travelers are embracing the variety Thailand offers and finding their expectations surpassed.

Whether enjoying Michelin-starred restaurants in Bangkok or the mystical waters of Phang Nga Bay, finding a relaxing jungle retreat in Chiang Mai or searching for waterfalls at Khao Yai National Park, it’s easy to fall in love with the natural beauty and inviting ambiance of Thailand.

Top Places to Visit: Bangkok • Phuket • Chiang Mai • Krabi • Khao Yai National Park

Trip Idea:

With a combination of enchanting wilderness, gorgeous scenery, and vibrant cities, Best of Thailand in 12 Days is an unforgettable adventure.

Learn more: Thailand Vacations & Tours • Thailand Travel Guide

Costa Rica has moved up two spots for 2024, increasing in popularity with many North American travelers because of its proximity, established tourism infrastructure, and diverse experiences.

From couples looking for a romantic getaway to families with young children eager for a safe adventure, solo travelers interested in a wellness trip to seniors keen on wildlife viewing, Costa Rica is a country with exceptional layers. The unique microclimates provide stunning biodiversity for a range of exciting activities. Surf, hike, whitewater raft, lounge on a gold-sand beach, or venture into the jungle to find boisterous macaws. No matter the excursion, you can have an unforgettable experience.

Visit a coffee farm, relax in a luxury resort, and celebrate the essence of pura vida when visiting Costa Rica away from the popular locations to discover the wonders of places like Corcovado National Park and Tortuguero.

Top Places to Visit: Arenal • Monteverde • Tortuguero • Osa Peninsula • Corcovada National Park

Trip Idea:

Secluded Rainforest Costa Rica Adventure is an exciting journey away from the familiar to explore the chattering birdlife, thrilling wilderness canopy, and gorgeous Pacific coast.

Learn more: Costa Rica Tours & Vacation Packages • Costa Rica Travel Guide

Historical, sunny, and filled with a spirit of discovery, Portugal can act as a bridge between the past and present.

Maintaining its spot from the previous year, Portugal has gained notoriety as a marvelous destination for picturesque Atlantic beaches and hand-crafted treasures, from wine to azulejo tiles. Listen to the alluring sounds of traditional fado music, wander through fairytale castles, and indulge in the mouthwatering flavors of the diverse wine-growing region.

Whether enjoying the panoramas of the Douro Valley or visiting the Moorish buildings in Lisbon, the combination of cobblestone towns, riverbanks lined with vibrant cafes, and revelations of ancient history surrounded by modern life create a distinctive and solely Portuguese experience.

Top Places to Visit: Lisbon • Porto • Alentejo • Vinho Verde

Trip Idea: Lisbon • Porto • Alentejo • Vinho Verde

From iconic cities to charming towns and fabulous coastal landscapes, Legends of Portugal: 12-Day Highlights Tour provides a wonderful panorama of the entire country.

Learn more: Portugal Tours & Vacations • Portugal Travel Guide

In 2023, Japan nearly cracked the top five as the island reopened its borders to travel. While the country has dropped several spots, it still proves incredibly popular with travelers for 2024, including as a honeymoon destination.

Cherry blossom season continues to captivate visitors, but the quick pace of Tokyo and the quiet allure of Kyoto are endlessly inviting. Japan offers a glimpse into the future or a time capsule into the past in equal measure.

With most visitors eager to enjoy cultural experiences, you can participate in a traditional tea ceremony, witness the exciting sumo wrestling season, or sample unforgettable recipes specific to a region. With spring and summer in Japan already booked, embrace the impressive fall foliage in Japan for your 2024 trip. 

Top Places to Visit: Tokyo • Kyoto • Hiroshima • Kanazawa • Takayama

Trip Idea:

Wonders of Japan: Whirlwind Cultural Encounter Tour shares the rich heritage of the country through elegant flavors, eloquent traditions, and a mix of classic and contemporary culture.

Learn more: Japan Tours & Vacations • Japan Travel Guide

South Africa has moved into our top 12, with travelers finding safaris and so much more across the country. With exciting opportunities to witness wildlife in its natural habitat, explore pristine beaches, and discover exceptional wines, South Africa is providing all types of travelers with new ways to enjoy luxury.

Find penguins on the coastline, bask in the beauty of Cape Town, explore the Dutch heritage in the Winelands, and find breathtaking stargazing after a day on safari. With enticing bush-to-beach excursions and gateways into sensational culinary experiences, travelers are choosing to explore traditionally popular places like the Kruger National Park and Cape Town, but also travel along the beautiful Garden Route or spend time whale watching in Hermanus.

Top Places to Visit: Greater Kruger Regions • Cape Town • Cape Winelands • Garden Route

Trip Idea:

Experience the captivating wilderness and inviting ambiance of contemporary life during your Exquisite South Africa Exploration: Culture to Safari

Learn more: South Africa Safari Tours & Vacations • South Africa Travel Guide

Argentina and Chile make it into our top 12, taking the final spot and combined as North American travelers often choose to visit both on a multi-country trip exploring the Argentine and Chilean Patagonian regions.

As Patagonia increases in popularity, travelers are also looking to other parts of Argentina and Chile to combine into a single vacation. And while Buenos Aires, Argentina, and Santiago, Chile are must-visits, there is a rising demand for unique places and hidden gems.

You can visit the quaint villages of the Calchaquí Valley and immerse yourself in Argentinian history and culture at the archeological sites of Purmamarca. San Pedro de Atacama's lunar-like landscapes are surreal, and Chile’s Elqui Valley is a breathtaking stretch of emerald hills. There is so much to explore beyond the expected when visiting Argentina and Chile.

Top Places to Visit: Buenos Aires • Santiago • Calchaquí Valley • San Pedro de Atacama • Elqui Valley

Trip Idea:

Riveting Luxuries of Chile and Argentina Tour reveals the splendor of the region’s surreal landscapes and the inviting charms of the diverse cities during your personalized discovery.

Learn more: Argentina & Chile Tours • Patagonia Travel Guide

Our remaining top 20 countries reflect the diversity of tastes and the possibility of exploring the world’s far corners, depth of cultures, and surprising local experiences.

Iceland

Iceland Tours & Vacations bring the surreal and dreamlike wonders of the remote landscape to life, with opportunities to view the Northern Lights, Icelandic horses, ice caves, and more.

Morocco

Morocco Tours & Vacations reflect the thrill of passion and timeless culture discovered in the Medina of Marrakech, in the raw dunes of the Sahara wilderness, or the rising grandeur of the Atlas Mountains.

Scotland

Scotland Tours & Vacations are an immersion into cobblestone streets and the mystic highlands, where castles and distilleries, lochs and cozy towns share equally enchanting stories.

Galapagos Islands • Ecuador

Galapagos Islands Vacations & Tours embrace the marvelous contrasts between the volcanic archipelago and wildlife against the mainland’s mountains, Amazon Rainforest, and coastal wilderness for a unique expression of nature and how it shapes cultural heritage.

Ireland

Ireland Tours & Vacations are an escape into the famous emerald fields or a gateway to the majestic seaside cliffs, an invitation into local folklore and charming towns, or a discovery of ancient civilizations and preserved royal estates.

Croatia

Croatia Vacations & Tours reveal the allure of the Mediterranean found in glistening waters and on gorgeous islands, in ancient towns and exquisite cuisine for an unrivaled experience.

Tanzania

Tanzania Safaris & Vacations capture the best of East Africa, where diverse landscapes feature elusive wildlife, the warm ocean offers seaside luxury, and inspiration is uncovered at the steps of Kilimanjaro or during the Great Migration.

Bali • Indonesia

Bali Vacations & Tours provide a mixture of adventure and classic culture, mesmerizing natural beauty and world-class beaches revealing more than the thrill of a tropical paradise.

From visiting traditional island villages in Greece to hiking volcanic foothills in Costa Rica, searching for signs of wildlife in South Africa, or enjoying a tea ceremony in Japan, 2024 is an extraordinary time for adventure, discovery, and new experiences.

Find more ideas on where to travel with our insights on the best places to travel by month. You can also find new inspiration with our spring vacation ideas, summer vacation ideas, fall vacation ideas, and winter vacation ideas.

Whether looking for the best time to visit a particular destination or interested in a trip away from the crowds, you can learn more about what high, low, and shoulder seasons mean to help set your expectations.